Magnum Ice cream Launch in the US Market Essay Example | Topics and Well Written Essays - 2250 words

Magnum Ice cream Launch in the US Market - Essay Example According to the study the product has a unique appearance as it is golden in colour, which resembles liquid gold. The value proposition of the company is to provide the ultimate ice-cream experience for adults. The chief competitive advantage of the company is that it is the first ice-cream brand to target its products at adults. It is the biggest brand of Unilever ice-creams.   From this paper it is clear that Magnum Ice Cream is a part of the Unilever company. Over the past few years, the company has recorded rapid growth in its business. Recently, the company has been trying to emerge as the top player in the U.S. ice-cream industry.  The U.S. market produced about 1.53 billion gallons of ice-cream and related frozen desserts in 2011. The revenue from ice-cream sales was above 10 million in 2010 with take home market sales comprising 67.7 % of the total market value. The retail volume sales of ice-cream are expected to decline by 1% in 2013 because of the global economic rece ssion.  The U.S. has very low political risk for any business that wishes to enter into the country. As the company will mainly operate in the food industry, it may be subject to U.S. Food and Drug Administration laws for fair business practices.  The economic situation of the country is at an all time low as U.S. is one of the most developed countries of the world. The country has witnessed one of the most severe recessions, which began in 2007 and continued till 2009.

Safeguarding Adults at risk Essay Example | Topics and Well Written Essays - 3250 words

Safeguarding Adults at risk - Essay Example Abuse is defined as the improper treatment to an individual or an entity, in order to gain benefit from such practices for a better life (Pillemer & Wolf, 1986). However, this form of benefit is considered as unfair and unethical. There are several categories of abuse, which the world has witnessed. Some of the most common categories of abuse include physical abuse, wherein an individual or group contacts with others and purposes to physical pain, physical suffering, injury, or bodily harm (Summers & Hoffman, 2006). Another category of abuse, which is extensively familiar among women, is the sexual abuse. It is also known as molestation, wherein one individual forces other for undesired sexual behaviour. Moreover, there is another category of abuse, which is provided lesser importance, but has a significant impact on the victim. In this regard, the behaviour of an individual or groups leads to psychological trauma to others. This psychological trauma to the victim includes chronic de pression, anxiety, or post-traumatic stress disorder (Sanderson, 2006). Furthermore, another common category of abuse, which is widely notable, is the financial abuse. In financial abuse, individuals create circumstances to obtain financial advantages from others. The victim in such circumstances undesirably has to make payments, which is considered as unethical or immoral. In addition, there is prevalence of another category of abuse, which is the neglect discriminatory abuse (Sajo, 2006). Some of the individuals or groups are highly vulnerable to the different categories of abuse. In this regard, vulnerable is defined as the possibility of being harmed or attacked by the influence of others. Thus, it is important from the perspective of benefiting the society through incorporating some of the safeguarding measures (Sanderson, 2006). Safeguarding to