Health Psychology Master Essay Example | Topics and Well Written Essays - 2000 words

Wellbeing Psychology Master - Essay Example As Tudor (1996) states psychological well-being ought to be viewed as a 'positive idea', that must be viewed as not quite the same as psychopathology. Great psychological well-being isn't just about not experiencing issues which can't be survived, yet in addition suggests that the individual will create in, a genuinely and mentally, sound path over their lifetime. These solid aptitudes will give the individual, youngster or grown-up, the solidarity to have the option to oversee when life's inescapable issues discover them, just as having the option to frame satisfying relational connections (BMA, 2006; MHF, 2006). The term psychological wellness covers a wide scope of challenges that people may experience for the duration of their lives. These can go from ordinary concerns, for example, a schoolwork cutoff time, to extreme and devastating issues, for example, sadness (BMA, 2006). The ONS (2006) characterizes emotional well-being issue as a lot of clinically perceived irregular conduct and manifestations, which cause the individual outrageous pain and twisting to their regular daily existences. These devastating issues cause incredible languishing over the individual, and seriously influence their capacity to work in regular daily existence. Be that as it may, these disarranges don't show over night. They are generally welcomed on gradually and have establishes in youth (Ahrons, 2004). Accordingly, on the off chance that British kids are as of now experiencing psychological well-being challenges, at that point as a grown-up they will have a high possibility of these issues proceeding or reoccur ring. As has been accounted for in the media (USAtoday, 2008; The Times, 2008; BBC, 2008) British society is by all accounts letting down their youngsters, as they are apparently 'the unhappiest kids in Europe' (UNICEF, 2006). Other examination has suggested these equivalent outcomes (Alexander and Hargreaves, 2007; Porthouse, 2006). Examination distributed in Porthouse (2006) expressed that John Bradshaw has demonstrated that British kids were more despondent than the greater part of their European partners. This prompted a whirlwind of examination on the issue. Bradshaw's report (Porthouse, 2006) and later ones from UNICEF (2006) have proposed that Britain is one of the most exceedingly awful places for youngster wellbeing, that British adolescents have the second least score for their expectations and desire for their future vocations and work possibilities. The UNICEF (2006) report secured six primary measurements including material riches, family connections and companion connections, training, the youngster's emotional comprehension of their prosperity, all united to introduce an enveloping image of British kids' lives. Alexander and Hargreaves (2007) express that what was generally striking from their exploration was the measure of understanding which the outcomes appeared, especially in the primary regions of 'instructive reason, educational program and appraisal, the state of youth and society, and the world where the present kids are growing up' (p.1). What was all the more striking however was the antagonism and 'basic tenor' that these issues told the scientists. The specialists discovered over and over that the kids felt under incredible or even outrageous weight from the schools they joined in. Be that as it may, Harris and Guten (1979) express a person's wellbeing conduct shows little consistency. They may go to the exercise center regularly to take care of their bodies, and afterward eat cheap food burger in transit home. This makes applying hypothesis troublesome. Also, wellbeing conduct will in general change over timeframes, making indisputable presumptions of

Network implementation infrastructure for GAI adve Essays

System usage foundation for GAI publicizing firm Creator's name Establishment Course Date Unique The sole reason for this paper is to show the system execution foundation for GAI publicizing firm in its two recently settled locales at New York and Los Angeles. The paper will feature the upsides of utilizing windows server 2012 so as to meet the association's destinations in systems administration. Presentation It is valuable to have an audit of the general system framework at GAI publicizing firm and show the benefits of utilizing the windows server organize foundation. To this date numerous associations have had issues with their general system security which prompts enormous misfortunes when programmers or not well disapproved of individuals get escape clauses into an associations organize and vindictively get to unapproved information. I will utilize the windows arrange foundation so as to hinder this provisos and furthermore improve the security of the association concerning information security (krenn,2012). I am looking at forestalling 0network programmers as well as show the requirement for information security between clients. Presentation of a protected passage with the utilization of IPSec will help a safe transmission of bury site traffic between the two destinations and thus secure the information transmitted. This will ensure that transmission of information will just draw in the approved people as it were. With the utilization of an intermediary over the system and administrator created IPS will make it harder for unapproved people to get to the system. This are benefits that accompanies windows organize framework that I will show in this paper. There is have to have more than one servers situated at the various destinations with a neighborhood IP for simpler access. This will ensure that one server isn't stacked with all the information which decreases the danger of information misfortune if there should be an occurrence of disappointment (krenn, 2012). By this I mean, there will be a prerequisite of having two servers one to deal with the messages and the other to deal with the general information of the organization. The two servers will be secret phrase and IP ensured to ensure that solitary the IT director can get to. Windows server 2012. The turn out of windows server 2012 in the firm will be a major lift to the information security and furthermore efficiency of the firm. This is on the grounds that regardless of its effortlessness in utilization it carries with it different highlights that will be exceptionally helpful. These highlights include: - Graphical User Interface (GUI) Having being made utilizing the Metro structure language, Windows Server 2012 has an eye-getting look and feel. This is on the grounds that it very well may be introduced in two centers to be specific Server center that has an all around structured Interface with constrained choices and the Server with GUI choices that offers the alternatives without reinstallation. Windows Server 2012 permits the switch between the two centers utilizing the director benefit (Technet, RODS', 2012). Address Management. The best thing with Windows Server 2012 is that it offers an IP address management(IPAM) that has a job of the board of system's IP address space, checking, reviewing, and finding new locations inside the framework. Hyper-V This element offers versatility, virtual extensibility change that make it conceivable to for all intents and purposes broaden the system usefulness which was either troublesome or inconceivable in the prior variants. Dynamic Directory There have been various changes in the server. It has been made feasible for the PowerShell-based sent wizard to work remotely accordingly making it workable for executives to elevate cloud based servers to area controllers without having the wizard to run on the server itself. This will permit the executive to remotely sift through server related issues remotely inside any PC on the system. Document framework There have been extra of Refs(Resilient File System) for document servers that permits logging and having the option to identify blunders inside the system. Capacity movement The Windows Server 2012 permits the live stockpiling movement in this way its not important to utilize virtual machines while relocating capacity. Grouping The server will permit group mindful refreshing that will permit the entire bunch to remain on the web while the update is in progress. Arrangement and Server Editions. I will actualize the utilization of two servers that will be utilized in dealing with the organization. Email Server. There is have to make sure about the email correspondence inside the firm. This will require the utilization of an Email server that will make

What Goes Around Comes Around (Karma)

On the off chance that one would need to inspect one’s self about the significance of a word or expression by correlation with what others mean with the word or expression, one will discover affirmation of comparability or change in importance according to time. Given such theory, this article expects to approve that equivalent by investigating my own suppositions and convictions about a specific idea or expression by,  discovering what I accept about and how those thoughts have been shaped in me, and investigating outside perspectives of the subject utilizing contemporary and additionally artistic figures, legislators, writers, writers, media pictures, organizations, history books, etc.Exploration of self: What I ponder the expression â€Å"What Goes Around Comes Around (Around).†?As I utilize the new form of programming in the Internet, the PC flashes a message: â€Å"Paying is a decent karma.†Ã¢ The word ‘karma’ goes into my psyche that if ther e could is acceptable karma, there must be terrible karma.â Before my experience of the expression of good karma, the importance of the word karma for me was contrary that whatever blunder or misstep one more likely than not done will truly cause issues down the road for one back.â The word ‘karma’ or the expression ‘what circumvents comes around’ fills in as self-assessment that would aftereffect of self-judgment.â Sometimes, oneself appointed authorities brutally, consequently , one could simply envision the propensity that I may have done just to maintain a strategic distance from the word ‘karma’ before it rings a bell that there could some great in it.â The experience has hence carried me into the truth of encountering the significance of words into my life that however as one is only a word; it conveys a message that could turn on or off one’s disposition in a day.â This isn't astonishing on the grounds that I accept that man is made likewise an enthusiastic being in spite of the fact that he is supplied with an objective mind.â What is to fascinating with feeling is that is the thing that one feels right now and a large portion of the occasionally, what one feels is more remarkable than what one thinks. In attempting in this manner to consider the importance of karma in this paper, I need to concede that words or expressions could change or could have distinctive significance at various times.â Thus the need to have refreshed dictionaries.â Let us apply on how Oxford English Dictionary characterizes the word ‘karma’ in two ways.â One definition for the word goes along these lines: â€Å"From the Sanskrit word (which means ‘action' or ‘effect') utilized in Hinduism and Buddhism to allude to the standard by which an individual's activities in this world decide the destiny that anticipates the person in question after death.â In English the word is once in a while utilized all the more freely to allude to the procedures of fate, and it has now and again been picked as a given name regarding this idea.†[1] Its other definition goes thusly: â€Å"the aggregate of a person’s activities in this and past realities, saw as influencing their future fate.†[2]â Comparing the two definitions by a similar word reference doesn't have a lot of effect concerning the importance alluding to after life consequences.Exploration of different perspectives about the expression and how the importance of the expression or word ‘karma’ has changed over the long haul, how the expression was framed, etc.Let us take what other old perspectives utilizing the expression ‘What comes around goes around’ or word ‘karma’ and let us take still another who has utilized the expression with regards to a given statement.â There is such expressions as law of Karma under different names and this incorporate â€Å"the law of compensation†; â€Å"the law of balance†; † the law of activity and re-action†.[3] One could without much of a stretch get some association with the author’s clarification of the term as bringing it judgment, revising all wrongs, rebuffing all indecencies, and remunerating all virtues.â The certainty of circumstances and logical results means and finishes, and seed and natural product are basically there.â A man’s ordinary perusing of that understanding by the writer is take a gander at the reason if something should be possible so the fundamental great impact will come out.â One this note subsequently the word ‘karma’ from 1894 had effectively a constructive or antagonistic meaning’ and as I currently acknowledge, it might be that I was not that mindful of its significance then.â I mean, the term could mean likewise to be sure and not simply negative.Ward clarified further the utilization of the term ‘k arma; permits likening it with the law as equity, and when seen in its applications,  â an activity of an individual has with it retribution.â If such is the situation, there is additionally motivation to concur with authors’ end that â€Å"every mystery is told, each wrongdoing is rebuffed, each ethicalness remunerated, each wrong reviewed, peacefully and certainty.†[4]One could see from karma that nothing stops unintentionally, that what one procures, what the individual in question has planted. There is in this way an all inclusive principle that giving adoration brings further love.â Sowing brings further reaping.â In progressively solid application, it might mean cash generates money.The state â€Å"What goes around†¦Ã¢ Comes Around† happened to be the third single from Justin Timberlake's second independent collection FutureSex/LoveSounds which was discharged in 2006.[5] People who could relate with the tune may decipher the part ‘goin g around’ as where Timberlake grieved how his ex-sweetheart may have injured him and in ‘coming around’ as alluding how the law of parity became effective, as Timberlake’s ex-darling new beau currently treat said ex-darling in like way the lady treated Timberlake in the ‘going around’ bit of the song.Synthesis of two partsComparing my own understanding and other’s perspectives with the word or expression places me now into the inquiries: ‘Do I have an alternate implication of the word or expression with theirs?â What, if any?â If there is no distinction, justify.’I feel that the importance of the word to me changed extra time as how others may have transformed it. Expressions or terms or words are simply intends to convey implications .When one experiences how a word or expression is implied by otherâ the individual so experienced, the individual in question additionally makes a significance out of how the individual comprehended the word or expression in the outside world.â â When that new importance comes into the individual, the last could utilize the word in a sentence or in communicating musings to others.â When numerous individuals concur about the utilization of expression of terms or word these understandings and affirmations, produce a piece of culture.â This is when individuals alter with different citizenry as to bringing forth the general adequacy of the word.[6]It could be said that distinction in the implications of the word ‘karma’ was not so much implied in 1894.[7]   It was my psyche who made a distinction of the significance as a result of my absence of presentation to the importance of karma, that there could likewise be a decent karma not simply great karma.â This thereforeâ presents to me another reality that information on a certain something or even a straightforward word and its significance to each one fluctuate across various individuals unti l that individual understands that the person must comprehend what others truly provide for that word so individual could really relate under a greater world.â If the world expresses with single word or one language, maybe the world could be an increasingly quiet world.â But across societies are various dialects with various words that may have diverse meanings.Conclusion:There is premise to maintain the proposal that in the event that one would need to look at one’s self about the importance of a word or expression by examination with what others mean with the word or expression, one will discover affirmation of comparability or change in importance according to time.Confirmation of likeness or change in importance expects one to speak the truth about the genuine importance of the word to oneself. In the wake of tolerating reality, one must be prepared to what is implied by the word or expression as acknowledged by lion's share of people.â The best evidence of this is the utilization of word reference, which infers that the word may have its significance arrived at the purpose of general acceptability[8].â This may not be difficult to comprehend as individuals convey utilizing words or terms, and by them, the people’s experience of the word or expression will be given acknowledgment and acceptance.â I accept that words are characterized and utilized in word references, which may have advanced and changed after some time including the opportunity of extending the first importance and even in the long run coming back to the old meaning.Works Cited:David Kaufer, Suguru Ishizaki, Brian Butler, Jeff Collins, The Power of Words: Unveiling the Speaker and Writer's Hidden Craft ; Lawrence Erlbaum Associates, 2004Mark Guarino, M.;â Out from the Cocoon Timberlake Re-rises without Squeaky Clean Image; Daily Herald (Arlington Heights, IL), August 24, 2006New Fowler's Modern English Usage, Magazine article; The Atlantic Monthly, Vol. 278, Decembe r 1996Oxford University Press, Compact Oxford English Dictionary,2007 {www document} URL http://www.askoxford.com/firstnames/karma?view=uk, Accessed May 29,2007Ward, P.C. Emerson and Theosophy, A Paper read before the Chiswick Lodge of the Theosophical Society ,December twelfth, 1892, 1894 {www document}â http://www.theosophical.ca/EmersonTheosophyPCW.html, Accessed May 29,2007Oxford University Press, (2007) IbidWard, Emerson and Theosophy by P.C. Ward, F.T.S. A Paper read before the Chiswick Lodge of the Theosophical Society ,December twelfth, 1892, 1894 {www document}â http://www.theosophical.ca/EmersonTheosophyPCW.html, Accessed May 29,2007 IbidGuarino,  Out from the Cocoon Timberlake Re-rises without Squeaky Clean Image; Daily Herald (Arlington Heights, IL), August 24, 2006 New Fowler's Modern English Usage , Magazine article; The Atlantic Monthly, Vol. 278,

The Downside Risk of Ielts Essay Writing Samples for General Training That No One Is Talking About

The Downside Risk of Ielts Essay Writing Samples for General Training That No One Is Talking About A well-structured essay has a fantastic introduction, body paragraphs that are simple to follow and connect with each other, and a great conclusion. Below are examples of the 3 distinct varieties of letters. To take a very simple example, if you're writing about the pros and cons of something, you might wish to have one paragraph about each. Thus, the prior instance is a personal letter. In Task 1, test takers are requested to respond to a circumstance, by writing a letter as an example, requesting information or explaining a scenario. The very first thing you have to do is recognize what kind of letter the question demands you to write. Your very first job, before you get started writing, is to determine which kind of letter you must write by identifying the task given. The letter opening and signing off statement differ depending on the manner of letter you're writing. But What About Ielts Essay Writing Samples for General Training? If you're writing about something that happened in earlier times your verbs should be in the previous tenses. The points aren't always linked together well and punctuation may be faulty. Lots of people are concerned about their grammar but, as it is possible to see, grammar is just one section of four used to grade your writing. If you're weak at English grammar, attempt to use short sentences. Our sample essay has a very simple but great introduction in which it demonstrates that the examinee has knowledge of the subject and clearly states the writer's position to prepare the remainder of the essay. PaperCoach can assist you with all your papers, so take a look at the moment! I would be pleased to assist you prepare for the writing test. Things You Won't Like About Ielts Essay Writing Samples for General Training and Things You Will You also desire a mixture of cohesive devices. If you're arranging something later on, you'll need to use the future tenses. More You may be lucky and have some overall knowledge or expertise about the question you're given. However, there are lots of issues with this arrangement and you find it rather hard to get the job done. It is very important to read and understand the question, in addition to follow the directions carefully. There's a lesson here that explains the significance of identifying the task to be sure you fully answer all areas of the question. At length, there aren't any appropriate answers or methods. Have a peek at these sample questions. Choosing Ielts Essay Writing Samples for General Training The direction you organize your ideas will certainly impact your score. Certainly, money has an important role in our lives. Certainly, it is an important part in our lives. You also have to have an obvious position throughout. Many crimes are being committed by men and women in need that are made to take the things that they do not have and by people hooked on drugs. It's hard for any persons to accept a partner who doesn't have money or no less than a job to care for their upcoming family. It's hard for any persons to accept a partner that does not have money or no less than a job t o deal with future family. The Hidden Truth About Ielts Essay Writing Samples for General Training Increasing the availability and application of public transportation and increasing using renewable energy sources could lessen world pollution further. Solving these problems is not simple. Explore the benefits of both methods and provide your own opinion. You must have frequent error-free sentences. You will have to show you can use a wide array of sentence structures and have a high amount of accuracy. The reach of grammatical constructions used seems quite excellent. Also make sure you use an assortment of different sentence structures in order to have a high score.

Why Is An Investment In Knowledge Pays The Best Interest

Founder of the United States, inventor, and political theorist, Benjamin Franklin, once stated, â€Å"An investment in knowledge pays the best interest†. Doctors, lawyers, and scientists can attest to this, but I believe this phrase could be tweaked into a quote that applies to people of all careers and financial standings. It would go something like this; â€Å"investments for knowledge create the highest interest!† Paying for college is quite certainly a massive investment, and most likely when students try to pay for it, they go into debt. A record high of these cases has sprung in our midst, and action must be taken to help reduce the financial illiteracy that has plagued our nation. Humorously enough, this enormous and evasive amount of†¦show more content†¦However, this educating process should not start senior year when the student has just been thrown into a whirlwind of vigorous classes, extra-curricular activities, and embarking on preparing themsel ves for life on their own. Instead, counselors should be educating students as sophomores and juniors, so when the time comes to apply for scholarships and student aid, the process is known and can be maneuvered much more easily. When it comes to gaining knowledge of financial aid, the process doesn’t end after the student is aware of how to get scholarships and governmental aid though. Being a high school senior, I know that in teenager’s minds, the easiest path is always the road that wants to be taken. If applying for financial aid and scholarships is complex and confusing, it is almost imperative that students simply will not do it. Countering this problem, if websites and scholarship pages provided simple and easily understood steps to file for academic aid, a vast number of students would be more willing to work through the process of applying for money. In a perfect world, if students know what scholarships and financial aid is available, and understand the pro cess of applying for them, they would take initiative and find a way to pay for college through the given resources. Right? However, like the old saying goes â€Å"nothing is perfect,† and therefore a plethora of students will still go into college using loans and going into debt. Why is this? When every studentShow MoreRelatedEssay On Investment996 Words   |  4 Pagesbigger fish in the construction industry. Thats why I believe that the local community is great; its bursting with potential and opportunity to tap into. Investing into this goldmine of possibilities is a great move to make, read here to here our five booming benefits to investing in the surrounding area: Local Knowledge: The local construction industries know where the gems are hiding. They will have specialist knowledge and insight to where best to acquire materials and particular trades. ThisRead MoreA Lifetime Of Student Debt1050 Words   |  5 Pagesthe money to pay their student loan debts. In the essayâ€Å"A Lifetime of Student Debt? Not Likely,† Robin Wilson argues that graduating college with student loan debts is a still better option than not attending college. On the other hand, other people contends that people should not go to college because they will end up in debt for the rest of their lives. My own view is that college is still a worthwhile investment that everyone should seek regardless of the debts they have to pay in the futureRead MoreThe Real Role Of The Buyer In The Market904 Words   |  4 PagesInvestment sales can sell themselves in the sense that there are investors willing to pay a certain price for a property based upon an economic return they deem appropriate for that asset. The real role of the â€Å"broker† is to â€Å"market† the property to achieve the best possible price in the shortest period to a buyer that has the financial ability to close on the transaction. Time is Money The fact is that time is usually the enemy of any deal. In today’s environment, the world is a different placeRead MoreConcept of Present Value1279 Words   |  6 PagesWHY IS THE CONCEPT OF PRESENT VALUE SO IMPORTANT FOR CORPORATE FINANCE? The importance of concept of present value to the world of corporate finance is that present value calculations are widely used in business and economics to provide a means to compare cash flows at different times. Present Value’s definition and simplistic formula used for normal purchases, the concept’s importance to corporate finance and why present value is the very first topic taught in finance classes explain that presentRead MoreAdvantages Of Higher Education Essay718 Words   |  3 PagesTHE ADVANTAGES OF HIGHER EDUCATION 2 When a teenager graduates from high school they tend to wonder what they should do next in their life, whether it may be partying, or joining the military. Few think about continuing their education or why it is important for them to continue. Higher Education can be very beneficial for some teenagers because higher education prepares you for your career, you gain personal development, and lastly you get to pursue your passion. Going to college can makeRead MorePm595 Risk Paper: Buying a Home1455 Words   |  6 Pagesthe best house for me and my family? I approached it like any other project, with interviewing people, note collecting, collating, and interpreting the data. After reviewing my expenses and income and examining the tax advantages, I decided to buy a house but knowing that several risks may accompany my decisions, these risks rank from high probability – high risk to low probability – negligible risk I/ RISKS IDENTIFICATION There are many risks in buying a new house such as: a/ Investment risks Read MoreWarren Buffet: Junk Bonds of the 1980s and His Analysis on Investment Bankers1556 Words   |  7 PagesDiscuss Buffett’s analysis of the junk bond failures of the 1980s.What is Buffett’s view of the role to be played by investment bankers? | In regards to investing in stocks, bonds, currencies, or other investment products, it has always been a normal emotion to be happy when a stock price rose and upset when a stock price fell. Yet for Warren Buffet and his team at Berkshire they welcome these declining prices because of the opportunities it brings. According to Warren Buffet, a true investorRead MoreEarn Extra Outside Your Job Essay1602 Words   |  7 Pages How To Earn Extra Outside Your Job? Index Writing your passion? Bake it to make it Music Aficionado? Go for it! Become an e-Tutor Photo- Videography Make investments in Crypto-currency markets Online Research Social Media Marketing Web Design Development Proofreading You are a full-time employee or just part-time or may be in a college, if you have a zeal and passion for giving your hobby wings then fly out. This blog postRead MoreInvestment Decisions : An Article By Larson, Eastman, And Bock Essay1739 Words   |  7 PagesInvestment Decisions For those Millennials who are entering the workforce, there is a pressure on paying off high amounts of debt and lacking the knowledge to make smart investment decisions. An article by Larson, Eastman, and Bock (2016) explains that Millennials entering the workforce are presented with difficult financial decisions. They also could possibly make financial mistakes during this time that could be costly for their future (Larson et al., 2016). Millennials may not be able to dependRead MoreShould College Be A College?1469 Words   |  6 Pageseducation is the best path in order to succeed in life. Going to college has become a social status with many people going to college to simply be a college student while hoping that their time will be worth it by getting an amazing job in the end. However, it turns out that college is not always worth it because of how expensive college can be, how unreliable some of the information learned can be and how college just simply isn t for everyone. In today s society, many young adults pay thousands of

The Gut Microbiota - 1156 Words

The gut microbiota is extremely diverse – consisting of over 1,000 identified unique species of bacteria. It is indeed difficult to wrap one’s head around it – despite bacteria being microscopically small, and having an undetectable mass, the bacteria of the gut in a human can weigh over 2 pounds! This incredibly diverse mass of bacteria is also mostly unique on an individual basis – over 70% of the bacteria per gut are unique to each person [1]. Thus, the gut microbiota of each individual can effectively function as a unique source of identity. The sheer diversity of the microbiota means that bodily disorders associated with the gut region (encompassing the stomach and intestines) are difficult to diagnose, and even harder to find the source of the disorder. Intestinal Bowel Disease (IBD) is a large category of bodily disorders associated with the gut. IBD most commonly manifests itself in two forms – Crohn’s Disease, and Ulcerative Colitis [1]. Crohn’s disease is arguably a more severe form of the disease, as the diseased tissue tends to go deeper into the intestines. Ulcerative Colitis, while still very detrimental and pain causing, causes inflammation of tissue at more of the surface level. The diseases affects a significant portion of the population, with a high rate of new cases discovered - between 20,000 and 100,000 people are diagnosed with types of IBD annually in North America [1]. The role of the microbiota in inducing intestinal diseases has been suspected.Show MoreRelatedObesity And The Gu t Microbiota1694 Words   |  7 PagesThe gut microbiome supplies the human host with metabolic capabilities beyond those encoded by its own genome (Khan et al., 2014). Because host metabolism is effectively regulated by the amalgamation of host and microbial genes (Khan et al., 2014), we should expect the gut microbiota to play a fundamental role in the health of its host. A compendium of research evidence demonstrates a compelling link between obesity and gut microbial composition. The connection between obesity and the gut microbiotaRead More The Role of Gut Microbiota in the Exaggeration of Kwashiorkor550 Words   |  3 Pagesthe importance that the role of gut microbiota and diet that cause and exaggerate kwashiorkor, a severe form of malnutrition, in both monozygotic and dizygotic twins from Malawi, a country in Africa. The study tested twins, one that was well-nourished and one that was discordant, to evaluate changes in the bacteria of the gut while changing their diet, and the study also investigated the effect of fecal transplants to gnotobiotic mice to see how the gut microbiota along with the Malawian diet contributeRead MoreStudy The Association Between The Gut Microbiota And Brain Function2457 Words   |  10 Pagesobjectives: To study the association between the gut microbiota and brain functions in response to the stress reactivity at different stages of early life. This research will also help to link the brain structures involved in stress reactivity. This research will help to understand, how the diversity and distribution of these prominent phyla contribute to health and disease. Long term objective: We plan to expand this research to a broader aspect to study the gut-brain axis with simultaneous stress exposureRead MoreDiet Mediated Epigenetic Effects On The Microbiota Gut Brain Axis Essay1390 Words   |  6 PagesDiet Mediated Epigenetic Effects on the Microbiota-Gut-Brain Axis The Future of Epigenetic Drugs The Oxford English Dictionary defines a drug as, â€Å"a substance which has a physiological effect when ingested or otherwise introduced into the body† (â€Å"Drug,† 2016). Most would consider this definition too broad since simply ingesting food causes physiological changes in the body. However, most do not consider the multifarious ways in which the food that we eat affects our epigenetic gene expression, orRead MoreHow The Human Body Can Be Understood As An Ecologically Diverse Landscape1431 Words   |  6 Pagesneutral species to pathogenic dangers. This diverse spectrum of microorganisms is called the human microbiota, and is composed of around 10-100 trillion commensal microbial cells (1). These may include bacteria, fungi, viruses, most of which may be harmless. Microbiota are dispersed throughout our bodies, though seem to be particularly concentrated within certain bodily â€Å"ecosystems† such as the gut, the vagina, and the mouth. Interestingly, the diversity between these sites is quite great, with researchRead MoreThe Immune System : A Complex Network Of Innate And Innate Immune Systems1254 Words   |  6 Pageshomeostasis in order to ensure that the body is operating under optimal conditions. The composition of microbiota is associated with the adaptive and innate immune systems, which work together in order to maintain a constant relationship between the increasingly different microbiota and pathogens found within our body. Under optimal working conditions, the relationship between the immune system and microbiota is interweaved between the innate and adaptive components of the immune system that cultivatesRead MoreDrinking Diet Soda Is Healthier For You Than Drinking Regular Soda Filled With Sugar849 Words   |  4 Pagesfunction of the gut microbiota† (Weizmann Institute of Science, 2014). The gut microbiota is a large portion of the bacteria in the intestines and it has been shown to have an effect on the body’s inability to process sugar therefore inducing glucose intolerance and metabolic disease (Elinav,2014). Glucose intolerance occurs when the body cannot process large amounts of sugar and it is the beginning steps to developing diabetes and metabolic syndrome. Furthermore, the gut microbiota has been shownRead MoreCauses And Effect Of A Bacterium884 Words   |  4 Pagesmilk promote long-term intestinal homeostasis by regulating the gut microbiota and host gene expression†. This article evaluates the relationship between breast milk and gut microbiota in a suckling mammal. Balance is the key to immune intestinal health, an equilibrium that occurs between the immune system and the gut microbiota. Bifidobacterium longum infantisis is an example of gut microbiota that occurs in large numbers within the gut. Rogier et al. (2014) wanted to evaluate how breast milk affectsRead MoreThe Gastrointestinal Tract, The Immune System And Mental Health1049 Words   |  5 PagesIntroduction Nowadays there are a large number of investigations related to the microbiota and health not only of the gastrointestinal tract, the immune system but also the nervous system and mental health. Likewise, changes in the microbiota are implicated in the increasing tendency for a broad range of inflammatory diseases such as allergic disease, inflammatory bowel disease, obesity and the presence of non-communicable diseases (NCDs) for instance, cardiovascular diseases (like heart attacksRead MoreA Study Of Dynamic Regulation Of Gene Expression Essay1334 Words   |  6 Pagesprokaryotic cells that make up our microbiota, constitute 90% of the cells in our bodies, and are derived from more than 40,000 bacterial strains (Forsythe Kunze, 2012). Bacterial cells reside in animal hosts as commensals, symbionts, or as pathogenic parasites, forming a veneer over almost all body surfaces (Dave et al., 2012). Increasingly, research is showing the importance of host microbiota composition and the b idirectional signaling pathways between the brain and the gut, some of which are epigenetic

Behavioural Determinants

Question: Identify the culture to which the behavior belongs and explain your assignment of the behavior to the cultural category? Answer: Introduction Cultural factors and determinants impact the business execution quality. Different cultural factors are important to be analysed, as it helps in analysing the challenges associated with handling people at the workplace. There are different types of cultural factors and behavioural pattern that determines task execution. The behaviour aspect of the employees is determined by the cultural practices followed by the company (Eckel et al., 2005). Discussion The determinant factors are associated with analysing the differences individuals and companies face at the time of evaluating the risks. The risk factors impact the business performance and the performance of the employees and individuals. Behavioural aspects of the individuals depend upon various factors which needs to be analysed and corrective measures has to be introduced for implementing the changes. The cultural behaviour of the individuals is associated with cultural practices introduced in the company. The challenges and limitations associated with the process have to be analysed, as this will help in implementing the changes that re necessary for increasing the business performance (Loewenstein et al., 2001). Different factors that affect the business cultural practices are Attitude The attitude of the individuals towards others are some of the important factors that helps in determining the behaviour. This is one of the important tasks that need to be undertaken by the management of the company. The factors affecting the cultural views of an individual are the cultural practices, values, and practices followed. The views of an individual about the cultural practices followed by another individual are an important factor, which needs to evaluate (Guiso et al., 2002) Culture values The practices and the values, an individual believes in is associated with the cultural values. Through this process, the factors affecting the behaviour and attitude of an individual are evaluated. This would assist in evaluating the challenges that can impact the business performance and communication process adopted by the management. Barriers Communication process has to be simple and effective. This would reduce the barriers that might exist at the workplace. The challenges have to be undertaken and analysed in the corrective manner. The management of the company has to reduce the barriers that occur due to communication limitations (Schupp and Wagner, 2002). Ethnicity The values associated with cultural practices and ethnicity is evaluated. This helps in determining the factors that could affect the business execution process. Workplace culture Developing and implementing corrective measures for increasing the workplace culture is an important factor. This would help in providing fair opportunities to the members working with the company. Changes can be adopted and introduced by the management in an effective manner, as this will help in increasing the business performance (Cramer et al., 2002). Factors that affect the cultural behaviour of an individual are- Behavior The behaviour of the individuals depends upon the process followed for discussing different factors related to business Practices This includes analysing the expectations of the people and introduces an effective interaction process. Values The cultural factors are related to identifying the values followed by the people and the process followed for respecting others. Barriers It includes unwillingness of the people to interact with others and adopt the right process for communication Communication The process followed for interacting with people and method adopted for communicating with people for solving the cultural factors. Conclusion By analysing the cultural values and differences it is possible for the company and the individual to introduce an effective system for handing the differences. The challenges faced by the members can be effectively handled by introducing the right process for increasing the performance of the staffs. For this, the factors associated with the cultural differences can be handled and overpowered in the right manner. The process followed has to be analysed, as it will help in implementing the changes that are necessary for improving the performance. References Cramer, J. S., Joop Hartog and Nicole Jonker and C. Mirjam van Praag (2002): Low Risk Aversion Encourages the Choice for Entrepreneurship: an Empirical Test of a Truism, Journal of Economic Behavior and Organization, 48(1), 2936. Eckel, C., C. Johnson, and C. Montmarquette (2005): Saving Decisions of the Working Poor: Short- and Long-Term Horizons, in Research in Experimental Economics Volume 10: Field Experiments in Economics, ed. by J. Carpenter, G. Harrison, and J. List, pp. 219260, Oxford. Elsevier Science Guiso, L., T. Jappelli, and L. Pistaferri (2002): An Empirical Analysis of Earnings and Employment Risk, Journal of Business and Economic Statistics, 20(2), 241 253 Loewenstein, G. F., C. K. Hsee, E. U. Weber, and N. Welch (2001): Risk as Feelings, Psychological Bulletin, 127(2), 267286. Niederle, M., and L. Vesterlund (2007): Do Women Shy Away From Competition? Do Men Compete Too Much?, Quarterly Journal of Economics, 122(3), forthcoming. Schupp, J., and G. G. Wagner (2002): Maintenance of and Innovation in Long-Term Panel Studies The Case of the German Socio-Economic Panel (GSOEP), Allgemeines Statistisches Archiv, 86(2), 163175.

Midsummer Nights Dream Essays (2503 words) - Shakespearean Comedies

Midsummer Night's Dream As with every play we read this quarter, we started A Midsummer Night s Dream with only a text. Reading the script is the foundation of Shakespeare, and the least evolved of the ways that one can experience it. There is no one to interpret the words, no body movement or voice inflection to indicate meaning or intention. All meaning that a reader understands comes from the words alone. The simplicity of text provides a broad ground for imagination, in that every reader can come away from the text with a different conception of what went on. The words are merely the puzzle pieces individuals put together to bring coherence and logic to the play. Although we all read generally the same words, we can see that vastly different plays arise depending on who interprets them. By interpreting the word-clues that Shakespeare wrote into the script to direct the performance of the play, we were able to imagine gestures, expressions, and movements appropriate to the intention of the playwright. An example of this can be seen in the different Romeo and Juliets: Luhrman clearly had a more modern vision after reading the script than did Zeffirelli did only 18 years before. The live performance at the CalPoly theatre also carried !with it a very different feel less intense, more child-like and sweet with nearly the same words. Reading also affects our experience in that without the text, we would most likely not be able to enjoy Shakespeare at all; having the text makes Shakespeare widely accessible (available for free on the web) to all that desire it. Once the script is obtained, anyone can perform Shakespeare even everyday, non-actor citizens put on Shakespeare whether it be in parks, at school, or in a forest. My experience reading Shakepearean plays has shown me that reading is necessary and fundamental part of grasping the fullness of the works. I had wanted to read A Midsummer Night's Dream for quite some time. Besides being a play by Shakespeare, I believe my desire to do so came from seeing bits and pieces of it done in Hollywood movies like Dead Poet's Society. I didn't realize how much small exposures like! those could cause me to prejudge the actual text; after I had read the play for myself I was surprised at how much the text differed from my expectations. Not knowing the whole of the plot, but rather only bits and pieces, I expected a play filled with fairy dust and pixy-women toe-dancing, laughing, with flowers everywhere, or something like Hylas and the nymphs. What I did not expect was a group of rag-tag laborers putting on a play, young females cat fighting over their men, or Titania being "enamored of an ass." (Act IV, Scene i, MND) Even with surprises, though, the text by itself held little detail and richness in my mind. I thought it a decent play, but certainly nothing like I had hoped, and I didn't feel involved in it or connected to it in any way. One of the things that did impressed me, though, was finding out for myself how accessible Shakespeare actually is. When it came time for me to learn my lines for Philostrate (MND), I copied them from a site on the internet which posted the text in its entirety. I realized the!n how lucky we are that plays like these survived through the ages, sometimes probably making it from one hand to the next in a form no better than the paperback I carried in my bag. Through my reading, the importance of the text was impressed upon me, and I feel that I have gained a new appreciation for the lasting and foundational qualities of pure script. Viewing Viewing a play adds a kind of second dimension to a textual reading. While our primary impressions of a Shakespearean play are established with the initial reading, those impressions are challenged when we come into contact with a play performed. At this point we have a first hand contrast between how we felt and how someone else felt about the same play. Once we have sampled another's interpretations we necessarily question ourselves on what we would have done differently, had we directed the play. Perhaps something we expected to see on stage was omitted; perhaps! something unusual was added. We might even sample the same play dozens of times, all performed by different companies; it is common, it is even expected, that none of the twelve interpretations will be

Hup Seng Essays

Hup Seng Essays Hup Seng Paper Hup Seng Paper What competitive advantages this company has? Hup Seng has a pretty simple business model with simple products. It has 3 subsidiaries one which is a biscuit confectionery, the other is to distribute and sells and the one it acquires, Incomix. It is not a great business and some of its product FB business industry against the likes of Kraft and Nestle. Hup Seng ’s competitive advantage is its relatively lower price or maybe some customers who prefer its taste better than the other. SWOT Analysis Strengths 1. Currently in a good financial position (few debts, etc) 2. Skilled workforce (little training required) 3. Company name recognized on a National/Regional/Local level 4. Own premises (no additional costs for renting)| Weakness 1. Less customer 2. Too much waste 3. Low customer retention 4. Low production quality compared to other brands. 5. Low integrity of annual report| Opportunities 1. Skilled workforce means that they can be moved and trained into other areas of the business 2. Competitor going bankrupt (Takeover opportunity) 3. Moving a product into a new market sector| Threats 1. Large and increasing competition 2. Increase in tax 3. Rising cost of Wages (Basic wage, etc) 4. Possible relocation costs due to poor location currently held 5. Local authority refusing plans for future building expansion 6. New distribution channel| How the financial Performances Profitability trends are appear? Picture shown above is the financial highlights of 5 years analysis of Hup Seng Industries Bhd. * From the perspective of turnover of the company is stable during year 2006-2007 shows that the product produces by the company is sold very quickly in the 5 years operation. It also shows that company is efficient in selling their products. * Profit after tax means the net profit receive by the company is surprisingly increase from year 2006-2009 but then have slightly decrease. The increase of net profit showed that company have expand their product from time to time according to customer’s taste and lead to increase in sales * Net earnings per share of the company also increase surprisingly from year 2006-2009 but then also decrease a bit at year 2010. This is because when the sales of the company increase it leads to greater profit of company. Lots of profit gives effect to the retained profit of the company that is used to pay for the shareholders. 12. Can it sustain its profitability and competitiveness, in this export business in the long run? No, company cannot sustain its profitability and competitiveness in the long run in this export business because there’s a lot of competitors nowadays who export their products which is in the same industries that is consumer products. To be more specific, company which selling biscuits too. Their profit might fluctuate from time to time if they do not maintain their relationship with customers and their supplier. Understand customer’s needs are very crucial in business. 13. Make appropriate recommendations on how to: (International market) There are 3 elements to sustain or enhance its long term survival Consulting – Company needs to get consultant to manage the daily operation so that everything going smooth and activities perform by the company will generate more income. Technology – Import technology from outside in order to increase the efficient production of the company. Outsourcing – Outsourcing  is the act of one company contracting with another company to provide services that might otherwise be performed by in-house employees. Often the tasks that are outsourced could be performed by the company itself, but in many cases there are financial advantages that come from  outsourcing. By outsourcing some products in this case, company can give attention on producing new products without worrying about the product that they outsourced. Now with the advent of information systems and technology, competitive information gathering in deed can to some large extent make a difference to a Hup Seng Industries Bhd position in an industry and for that matter affect its competitive advantage one way or the other. This company can either use their own database or informational gathering software to track its operations and get the required information like inventory, customers, and trends of competitors performance and about the fast moving products. If a firm can keep or maintain its lead on creating value, leveraging strategic assets for example access to efficient distribution channels, maintain market position and may be low cost advantage then it can be said to have a sustainable competitive advantage. This is absolutely not possible in this dynamic business world. From innovation center, part of that commitment to innovation involves embracing new and disruptive ideas. Another important aspect is leveraging open innovation and open sourcing methods that bring together suppliers, partners, employees and management. Companies that effectively commercialize innovation also develop more risk tolerance when scanning for opportunities outside their immediate business environment. They become more willing to cannibalize products and services when investigating new growth platforms. They become more adept at the operational requirements of their winning concepts, leveraging current partners, networks, assets and distinctive capabilities to help drive growth through innovation

Magnum Ice cream Launch in the US Market Essay Example | Topics and Well Written Essays - 2250 words

Magnum Ice cream Launch in the US Market - Essay Example According to the study the product has a unique appearance as it is golden in colour, which resembles liquid gold. The value proposition of the company is to provide the ultimate ice-cream experience for adults. The chief competitive advantage of the company is that it is the first ice-cream brand to target its products at adults. It is the biggest brand of Unilever ice-creams.   From this paper it is clear that Magnum Ice Cream is a part of the Unilever company. Over the past few years, the company has recorded rapid growth in its business. Recently, the company has been trying to emerge as the top player in the U.S. ice-cream industry.  The U.S. market produced about 1.53 billion gallons of ice-cream and related frozen desserts in 2011. The revenue from ice-cream sales was above 10 million in 2010 with take home market sales comprising 67.7 % of the total market value. The retail volume sales of ice-cream are expected to decline by 1% in 2013 because of the global economic rece ssion.  The U.S. has very low political risk for any business that wishes to enter into the country. As the company will mainly operate in the food industry, it may be subject to U.S. Food and Drug Administration laws for fair business practices.  The economic situation of the country is at an all time low as U.S. is one of the most developed countries of the world. The country has witnessed one of the most severe recessions, which began in 2007 and continued till 2009.

Safeguarding Adults at risk Essay Example | Topics and Well Written Essays - 3250 words

Safeguarding Adults at risk - Essay Example Abuse is defined as the improper treatment to an individual or an entity, in order to gain benefit from such practices for a better life (Pillemer & Wolf, 1986). However, this form of benefit is considered as unfair and unethical. There are several categories of abuse, which the world has witnessed. Some of the most common categories of abuse include physical abuse, wherein an individual or group contacts with others and purposes to physical pain, physical suffering, injury, or bodily harm (Summers & Hoffman, 2006). Another category of abuse, which is extensively familiar among women, is the sexual abuse. It is also known as molestation, wherein one individual forces other for undesired sexual behaviour. Moreover, there is another category of abuse, which is provided lesser importance, but has a significant impact on the victim. In this regard, the behaviour of an individual or groups leads to psychological trauma to others. This psychological trauma to the victim includes chronic de pression, anxiety, or post-traumatic stress disorder (Sanderson, 2006). Furthermore, another common category of abuse, which is widely notable, is the financial abuse. In financial abuse, individuals create circumstances to obtain financial advantages from others. The victim in such circumstances undesirably has to make payments, which is considered as unethical or immoral. In addition, there is prevalence of another category of abuse, which is the neglect discriminatory abuse (Sajo, 2006). Some of the individuals or groups are highly vulnerable to the different categories of abuse. In this regard, vulnerable is defined as the possibility of being harmed or attacked by the influence of others. Thus, it is important from the perspective of benefiting the society through incorporating some of the safeguarding measures (Sanderson, 2006). Safeguarding to

Misconception of African Americans Essay Example for Free

Misconception of African Americans Essay Since the beginning of time African Americans have been viewed negatively. We have always been viewed as a threat to society and frowned upon by many races. There are many cliches displayed in the media of what African Americans are supposed to act like. These conclusions cause almost immediate negative feelings from other races and sometimes by our own race. African American females in television shows and movies are often shown as the loud â€Å"ghetto† acting, angry black girl who is always â€Å"telling someone off†. Actor Tyler Perry has been criticized for illustrating African American females as â€Å"big momma†, another negative portrayal of black women. Other times shapely video vixens cause other black females to be portrayed as â€Å"jump-offs† or gold diggers. African American males have even greater judgments to overcome. They are viewed as a menace to society. They are illustrated as wild, angry, dangerous â€Å"gang bangers†. Black men are viewed as absentee fathers or abusive husbands. Although, in some cases, African American males do possess some of these characteristics, there are just as many black men that are positive role models. These ignorant judgments are called stereotypes. A stereotype is defined as â€Å"a widely held but fixed and oversimplified image or idea of a particular type of person or thing†. Stereotypes, in my own words, are judgments blindly made by people who use ignorance as an excuse to be biased against those who are different from them. There are many different types of stereotyping. Racial stereotyping, sexist stereotyping, stereotypes about cultures, and sexual orientation stereotypes are all judgments that can affect one’s life in many ways. Stereotypes are, sadly, made by everyone. Racial stereotyping, however, is the most common type of stereotyping, and can sometimes be dangerous. The Trayvon Martin story, for example, is a situation where stereotyping turned tragic. Trayvon Martin was a young African American boy who was walking from the store with nothing but Skittles and a drink in his pockets. Because of his race, and the stereotype of what black Males are capable of, he was targeted, and tragically killed. There have been many similar cases of dangerous stereotyping. People’s fear of what the media shows we are suited to do, has gotten out of control. Too many of us are dying because of this fear. While many stereotypes do seem to be believable, people like Barack Obama, Michelle Obama, my grandparents, and my mom allow me to realize that not all stereotypes are true.

The Impact of the Violent African-American Stereotype in Rap Music Essa

This paper will show that the stereotype of the violent, criminal African-American portrayed in rap music lyrics can become a self-fulfilling prophecy for African-Americans. Repeated and long-term exposure to this stereotypical behavior in rap music lyrics can lead to increased aggression and this stereotype becoming accepted as a social norm by African-Americans. I intend to support my argument with examples and analysis of the violent African-American stereotype, and by explaining how the stereotype can become accepted as a social norm. The violence that permeates rap lyrics should come as no surprise because music is only one of the numerous forms of media, and violence in the media is often described as being too prevalent. The myth, â€Å"Media violence is only a reflection of violence in society,† can be refuted in different ways. One method is to use real world statistics of crime and violence and compare them to statistics of crime and violence in the media. An estimated 25 million acts of violence occur in television annually, compared to 1.5 million acts of violence in society (Potter 50). This comparison shows that â€Å"violent crime is much more frequent on TV than in real life† (Potter 50). Television depicts murder and assault as the two most frequent acts of crime, while real world statistics show that burglary and larceny â€Å"are the two most prevalent crimes† (Potter 50). The rates of violent crime in television news shows over-represent the rate of violent crime in the r eal world (Potter 56), and television news shows under-represent the percentage of male crime victims while over-representing the percentage of female crime victims. After examining these facts, it is obvious that the statement, â€Å"Medi... ... viewed as what it is—a false representation of reality, instead of a true representation of rea Works Cited Bernd, Simon, and David L. Hamilton. â€Å"Self-Stereotyping and Social Context: The Effects of Relative In-Group Size and In-Group Status.† Journal of Personality and Social Psychology 66.4 (1994): 699-711. Chappell, Kevin. â€Å"What’s wrong (and right) about black music.† Ebony September 1995: 25-28. Christenson, Peter G., and Donald F. Roberts. It’s Not Only Rock & Roll. New Jersey: Hampton Press, Inc., 1998. Ehrlich, Paul R. Human Natures. Washington, D.C.: Shearwater Books, 2000. Kitwana, Badari. The Rap on Gansta Rap. Chicago, Illinois: Third World Press, 1994. Potter, W. James. On Media Violence. California: Sage Publications, Inc., 1999. Steele, Claude. â€Å"A Threat in the Air.† American Psychologist 52 (May 1997): 613-627.

Ethnic Market Essay

With mounting western influence and focus on revival of traditional Indian fashion elements, diversity in India sees many faces. To maintain the dignity of the culture and to provide a platform to small Indian brands, future group initiated ethnocentrism concept by opening ethnicity store in Ahmedabad, Gujarat. This initiative has provided new format insights to organized retailers to expand their horizons in highly volatile Indian consumer oriented market. A new format has always been a challenge to any retailer to sustain into the market. In the changing face of market, to regain preference of consumers towards nationalized brands, can be looked from a confronting angle. This created an anxiety in the mind of researchers and inspired them to undergo the research to understand the ethnicity concept. Ethnicity format is studied based on the first ethnicity store set up in the city of Ahmedabad, Gujarat and glimpses are taken from the second and third store set up in Mumbai and Pune respectively. Research is secondary followed by primary in nature. This paper gives insights into the overall set up of ethnicity format that includes differentiating Criteria’s of ethnicity in comparison to regular retail formats based on observation at the store. Questionnaire based survey is also performed to get opinion on ethnicity store and paper gives insights into preferential category for purchase for future developments Consumers have given a very good response to the new concept. Along with shopping, experiences of consumers’ with the format have given a lasting impact on their mind-set. Further Raja market, Rani Market, Thoda aur market are found attractive to consumers and have gained good preference of consumers followed by Sona-chandi market Chota India and Ghar aangan market. The insights into concept development and suggested potential extended formats of ethnicity may readily work as a pillar to stand into the market for new retailers. Keywords: Ethnicity, Ethnocentrism, Organized Retail, Nationalized brands. Introduction Indian fashion industry is moving towards westernization due to high level of acceptance of foreign brands by the consumers. Due to this ,western brands are getting a wider platform than the ethnic brands across the country. As a result, national/ethnic products are even overlooked by consumers and time may come that such products may disappear from the market. To protect the Indian heritage, Future group took up the maiden initiative to provide a space to Indian products and brands under its own name and fame Future Group, India’s leading business house with strong presence in retail sector, launched a new retail format, family lifestyle store – Ethnicity, in Ahmadabad to market ethnic brands and products of India in 2008. This chain is a major family format developed after the launch of *Professor, G. H. Patel Post Graduate Institute of Business Management, Sardar Patel University, Vallabh Vidyanagar. **Assistant Professor, N. R. Institute of Business Management (GLS-MBA), Gujarat Technological University, Ahmedabad. Pacific Business Review International 2 highly successful family formats like Pantaloons, Big Bazaar, and Home Town. The new store format that has been billed as ‘Everything Indian, seeks to promote ethnic brands, ranging from ethnic and fusion wear, Jewellery, handicrafts, home decor, beauty products to accessories and gifts. ‘ Thus ethnicity showcases a large number of small Indian brands under one roof. Ethnicity besides promoting the culture of ethnic products, provide a modern platform to augment the presence of the retailers into the industry. Research Objectives †¢ †¢ †¢ To understand the concept of ethnicity as a new retail format To understand differentiating factors of ethnicity store in comparison to the modern retail stores. To understand the consumers’ preference towards the new format. Scope of the Study The study has explored the concept of ethnicity. In includes understanding of the theme and concept development, merchandise development and differentiation criteria of format in comparison to existing formats. Further to understand acceptance of the new format, consumers’ preference towards the offerings has also been analyzed Data Collection Sources Secondary data sources have been used to understand the concept the ethnicity. Information has been taken from leaflet provided by ethnicity store of Ahmedabad, and Company website to get insights into ethnicity store of Pune and Mumbai. Articles kept on the websites are also used at the launch of ethnicity. Primary data has been collected through questionnaire to know consumers preference towards the new format. Respondents were the consumers of Ahmedabad who visited ethnicity store. Sample of 100 respondents was administered out of which 94 responses identified as valid sample for the study. Literature Review Ethnic origin has been defined as a group of people who share a common descent, a sense of collective identity and usually a shared cultural heritage and tradition (Crysdale and Bettie, 1973). Ethnicity implies common customs, values, and attitudes within a group of people who are bound by a common cultural identification. Because values reflect a standard or criterion that people use in the guidance of behavior, they act as a norm for ethnic consumer behavior and an influence on many consumption motives. Ethnic Marketing Ethnic marketing is an important aspect of lifestyle marketing, a strategy that tailors a company’s products and services towards the customer’s lifestyles. According to Technopak Analysis, the current market of sarees and ethnic wear stands at Rs 31,000 crore and is projected to grow at 10 per cent to reach Rs 45,000 crore in 2014. Views expressing rationale towards ethnic marketing Mr. Arvind Singhal, chairman of management consulting and retail specialist firm Technopak Advisors (201011) said, â€Å"Overall apparel category spends are rising, with special focus on ethnic wear brands, where many new brands have emerged as market heroes. They sensed the vacuum in the market, ease of entry, and attracted women – the most interesting target consumer, which places the Indian ethnic wear market at Rs. 56,800 Crore, growing at 9% annually†. Govind Shrikhande, customer care associate and managing director, Shoppers Stop said â€Å"Branded ethnic Volume 5 Issue 5 (November 2012) wear is one of the top selling categories in our stores. For the past few years this segment has seen double digit growth,† Mr. Gaurav Mahajan, CEO, Westside, a Tata group company said ,†Indian ethnic wear is an integral part of our customer promise. We widened the Westside range and introduced Zuba, which offers silks and authentic handlooms. This autumn will see the launch of two more brands,† Mr. Rakesh Biyani, joint managing director, Future Group said ,†There is a significant rise in demand for women’s ethnic clothing. There is a big gap between the opportunity and what is being delivered today by organized players. This gap identification generated a lead to cover the untapped ethnic market and future group took up the initiative to establish ethnicity store as a revolution in the existing apparel format. Concept development of Ethnicity Store by Future Group. Store Design Future Group has launched the first of a chain of stores aimed at retailing Indian wear in 2008 in Ahmedabad city. It is the branded ‘Ethnicity’ store that keeps the a range of ethnic and fusion wear, jewelry, handicrafts, home decor, beauty products and accessories and gifts. All the products are India inspired. The store is having a spread over an area of 25,000 to 30,000 sq. ft. Store Objective The apparel labeled as traditional and indoor clothing a decade ago, has laid the foundation for today’s contemporary Indian ethnic chic. Ethnicity proudly follows the Indian values of being sensitive to Ahmedabad city, environment and community. It provides a platform to bring together traditional or ethnic 3 retailers and consumers. It recreates the know-how of a traditional ethnic market in a modern retail format and is an aggregator of the multi-faceted ethnic merchandise and traditional selling practices. It revives and rejuvenates anything and everything that is Indian. It aims to truly open out the urban ethnic market and redefine the scale of ethnic merchandising. Ethnic-Theme Positioning at the Store The concept Ethnicity is not limited to ethnic clothing but it is a destination to get the unique experience. The key differentiator for Ethnicity lies in its 360-degree shopping experience. Ethnicity’s store design reflects a distinctly ethnic character – visual merchandising tools include artifacts, paintings and decor pieces from Rajasthan, Orissa and Gujarat. â€Å"Visual merchandising at ethnicity is like the synopsis of a story book†. Ethnicity has gone the â€Å"Desi way (Highly traditional)† to become attractive and communicative. It is vital to not only be a differentiated retailer but also to draw out the true essence of the products. Branding in ethnic wear has been led by region of origin of the product like Benaresi sarees, Lucknowi kurta, Kutchchi Bandhani. The store is colorfully designed and the flashiness gives it an ambience of luxury and festivity. Atmosphere at Ethincity Store Atmospheric at ethnicity store is a reflection of Indian heritage. Instead of halogen lights, everywhere light is reflected by lanterns. Instead of room freshener or perfumes, a raw fragrant of essential oil from flowers known as attar is used to mesmerizes the entrant and bring them to the Indian culture. All the racks for display of merchandise are developed from wooden and outside decoration is of handicraft, which gives a reflection of Indian art. Instead of having all the racks or shelves for display, few of the merchandise is displayed on cot. Store assistants are dressed in ethnic kurtas for refreshments, Coconut water is served in a lorry (Cart) which gives a flavor of typical Indian culture, on the road serving. Pacific Business Review International 4 Use of multi colors, art and fancy designs, air fragrance and traditional lightings give all time festival feeling experience. market. Chosen name for the market is based on arterial language of India. With the theme of ethnocentrism, the collection represents only Indian brands in all the merchandise. Merchandise at Ethnicity Store All the offerings are divided into a â€Å"Niche name† of Overall Analysis of Ethnicity Store Table 1 Store Sections Generic category name Ethnic name at ethnicity store Women’s wear category Rani market-everything ethnic for women Men’s wear category Raja market-everything ethnic for men Kid’s wear category Chota India market Jewellery/ accessories Sona –chandi market- ethnic Jewellery Home accessories Ghar –aangan- ethnic ideas for your home Stationary/medical items Thoda aur- ethnic accessories and more Source: http://www. indiaretailing. com/organising-ethnic-retail. asp Data Analysis Regular formats of organized retail stores have their specific offerings. While ethnicity store has differentiated the same to give a new experience to the consumers. Based on observation at ethnicity store, the following comparison has been made to derive the differentiation criteria Table 2 Comparative Analysis: Organized Regular Retail Format V/s. Ethnicity Format Parameter Organized Retail Organized retailOutlet outlet Theme A move culture Objective To give exposure to western To give platform to Indian brands culture dynamics and appeal to ethnocentrism Size of the outlet Large size Comparatively small size Structure Vertical departmentation Horizontal departmentation. Availability of brands Global brands Only Indian brands Atmospheric Exclusive halogen lights lantern /yellow lights towards Ethnicity Store Ethnicity store western A move towards Indian legacy Volume 5 Issue 5 (November 2012) 5 Decoration No additional decoration Fully decorated with colors, lamps, handicraft ,puppets etc. -looks like all time festival Music Western songs Indian instrumental Fragrance Room fresheners Raw fragrant of essential oil from flowers known as attar Shelves Racks Along with racks Traditional village themed cots with four legs Merchandise division Products are separate Gender wise product bundling. Apparel gets displayed in one section, accessories other section, footwear another section and so on e. g. Raja market includes apparel ,accessories ,footwear addressing men. Rani market includes apparel, accessories, footwear for women Merchandise name English names Traditional Indian names Store assistant’s dressing Western formal wear Traditional Indian kurta Packaging Plastic printed bags Paper bags with traditional look Merchandise Western outfits western designs and indo- Indian traditional embroidery work outfits with Shoes Mojaris and chappals Indo-western painting Handicraft Cosmetic products. Natural ayurvedic products and aromatherapy Perfumes Incense stick, fragrances Light chandelier Candles and Lantern Artificial jewellery Stone work, Kundan jewellery Refreshments Food court with multi cuisine Small push cart/lorry with coconut water Deliverable Shopping Experience attar, natural Source: Primary data collection through observation Analysis of Consumers Preference Towards Ethnicity Store: Consumers survey has been performed to get insights into their experience towards the format with the help of questionnaire. Respondents were the consumers who visited the ethnicity store. Pacific Business Review International 6 Figure 1 Consumers’ Preference towards the Market based Merchandise at Ethnicity Store with Mean Rank ( where 1 is least and 5 is maximum) 0 1 2 3 4 5 4. 25 Raja Market 4. 02 Rani Market 2. 80 Chota India 3. 20 Sona Chandi Ghar Aangan 2. 05 4. 15 Thoda aur Source: Primary data collection through questionnaire Consumers’ preference towards the ethnic theme based markets is analyzed to know the preferred market. This analysis is aimed at developing the market to increase the preference †¢ †¢ †¢ †¢ Consumers are highly satisfied with Raja Market offerings followed by Rani market and thoda aur market. New introductions in thoda aur market like lamps, candle and fragrances, ayurvedic products etc have grabbed attention of people which gives a lead to introduce more unique and Indian traditional items. Sona chandi market has got a good response. Thus it can be interpreted that fashion accessories in ethnic look are keeping tune with the ethnic garments. As per consumers opinion, Chota India is yet to gain preference may be because of traditional designs that are not preferred more for kids in †¢ comparison to western attractive outfits with cartoon characters Again as per consumers opinion, Ghar aangan is also yet to gain preference may be because of bed sheets, utensils, toys , purchase for rituals like puja ka saaman etc. have pre-existence of established unorganized market. Volume 5 Issue 5 (November 2012) 7 Consumers’ Preference towards Ethnic Products for Three Most Preferred Markets Figure 2 Preference has been Analyzed towards Offerings for Females as Rani Market Source: Primary data collection through questionnaire Fusion wear and Mix & Match are able to attract consumers as it is a new and unique base of ethnic products. As Saari, salwaar kamiz have become a common purchase and many platforms are available to address the demand, preference is found at the moderate level. Figure 3 Preference has been Analyzed towards Offerings for Males as Raja Market Source: Primary data collection through questionnaire In men’s wear traditional wear in the form of Jodhpuri, Chudidar and kurtas along with traditional mojaris have attracted consumers to larger extent Pacific Business Review International 8 Figure 4 Preference has been Analyzed towards Offerings for Thoda Aur Market Source: Primary data collection through questionnaire Full range of Fragrances and Candles & Incense has been introduced by ethnicity store. It has got extra ordinary preference of consumers. Thus it has contributed towards maintenance of Indian legacy Consumers preference towards Aromatherapy Aromatherapy is the use of aromatic plant oils, including essential oils, for psychological and physical wellbeing. Aroma therapists blend therapeutic essential oils especially for each individual and suggest methods of use such as topical application, massage, inhalation or water immersion to stimulate the desired responses. Aroma therapy oils may include : †¢ Peppermint – Digestive disorders †¢ Rosemary – Muscular pains, mental stimulant †¢ Sandalwood – Depression, anxiety and nervous tension †¢ Sweet orange – Depression and anxiety. †¢ Tea tree – Respiratory problems, antifungal, antibacterial and antiviral †¢ Lavender – Headaches, insomnia, burns, aches and pain Ethnicity store has provided the platform for Aromatherapy. Full range of essential oils has been displayed to generate the awareness and preference towards the same. It is aimed at generating awareness towards ayurvedic medicine in the arena of allopath for better and secure treatment. Ethnicity has taken maiden initiative to mould the consumers psychology towards naturopath. (Graph on next page) It can be interpreted from figure-5 that first hand response has been satisfactory with 49% for. Aromatherapy and thus it enjoys the potential to increase the preference in future. The atmospheric of traditional products is supporting the purchase of traditional way of health supplements. The advice and explanation given along with the product has played important role in making realization to go for natural products Volume 5 Issue 5 (November 2012) 9 Figure 5 Preference has been Analyzed for Aroma Therapy Source: Primary data collection through questionnaire Figure 6 Analysis of Consumers’ Satisfaction towards Ethnicity Store: Consumers’ level of satisfaction towards the differentiated offerings has been analyzed. Such analysis is aimed at identifying the most appealing differentiation for future positioning of the store and developing the strategies that may lead to future satisfaction Competitive Assessment Matrix with Mean Rank ( Where 1 is least and 5 is maximum) Regular Organized Retail Formats and Ethnicity Store Consumers’ satisfaction on competitive assessment matrix 0 1 2 3 4 5 4. 05 4. 95 Theme 2. 30 2. 60 Price 3. 25 4. 00 Variety 3. 94 4. 35 Display 4. 00 Experience Source: Primary data collection through questionnaire Keys : Regular organized retail outlets Ethnicity store 5. 00 Pacific Business Review International 10 †¢ †¢ †¢ †¢ †¢. Competitive assessment matrix depicts that ethnicity theme is highly appealing to the people. The differentiation point of giving experience to the consumers than only to provide a platform for shopping is getting correct positioning in the mind set of consumers as it is applauded by consumers with the mean rank of 4. 95. Unique display of ethnicity is highly appreciated by consumers in comparison to regular organized retail formats. On the dimension of variety ethnicity is lagging behind in comparison, the contributing reason may be limited number of Indian brands into each category. As far as pricing is concerned none of the outlets satisfied the consumers expectation. It brings out the fact that price structure is too high. Here opportunity lies with ethnicity store to discriminate pricing strategy to get competitive edge over other formats. It might be feasible to reformulate the pricing strategy due to nationalized brands. †¢ †¢ †¢ †¢ †¢ Suggestions †¢ Major Findings †¢ †¢ †¢ Ethnicity is indeed a revolutionary move towards consumers’ ethnocentrism. National players have also joined hands with the big retailer and accepted the opportunity to address the mass market. Thus it has contributed to a greater extent in providing a wider platform to small retailer of India. Further is has contributed towards generating awareness of ethnic products and brands of allover India which were not noticed by the consumers and importance was not realized by consumers. It is an absolutely unique model into organized retail formats. Everything starting from atmospherics to collection of brands, merchandise display and packaging is uniquely positioned with the nationalized theme. It provides a feel-good factor and thrilling experience to the consumers. Consumers are getting attracted by the theme and getting exposed and penetrated by ethnic products. Today consumers look for fashionable clothes. National brands which were not recognized earlier, have provided a platform of fashion to explore Consumers are highly satisfied with Raja Market offerings followed by Rani market and thoda aur market. Fusion wear, Mix & Match, Jodhpuri,Kurtas, Chudidars, Mojaris and fragrances ,candles and incense are able to get preference of people. Aroma therapy is able to get good welcome form the consumers. Ethnic designs are getting acceptance in the form of novelty. In all this innovative concept well applauded by consumers as they are getting exposed to all the variety and designs of products of all the corners of India under one roof. †¢ †¢ †¢ More Indian retailers should be motivated to provide huge collection of ethnic products in the categories of mens’ wear and women’s wear to provide more varieties. There is a need to increase the range of aroma therapy offerings to increase the awareness and consumption. Fragrances, candles and incense offerings have brought Indian values back in the preferences. This has showcased a very good business potential as a whole. There is a need to provide more and more offerings into the segment with more and more varieties. Potential revolutions into existing format of ethnicity for India. Format can be expanded by introducing specialties of major states/cities of India †¢ Rajasthan market – Art & craft †¢ Jamnagar market-Bandhani Volume 5 Issue 5 (November 2012) †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Bangalore -Silk garments Chennai- Pearl jewellery Kerala market-Spices Format can be expanded by introducing specialty food of major states/cities of India it may help to give a back shift to the consumer trend which is moving towards western food Gujarati food Punjabi food South Indian food Rajasthani food North Indian food Kathiyawadi food Potential revolutions into existing format of ethnicity for other countries. It has been witnessed that countries are getting specialized into technological innovations but spread of such innovations into the same continent reflects questionable behavior of consumers. Many a times it is because of lack of awareness. Such type of format may provide a common platform to explore the small innovative products at consumer end E. g. European countries. Fashion based Ethnicity- As fashion industry is one of the major growing industries in Europe, all fashion statements can be displayed under one platform †¢ Fashion statement of Italy †¢ Fashion statement of France †¢ Fashion statement of United kingdom Technology based ethnicity- Technical Research. & innovation driven countries, all innovations can be displayed under one platform †¢ Big to small innovative products of Finland †¢ Big to small innovative products of Germany †¢ IT & Renewable technology based products from Sweden †¢ Electric technology innovations of Netherland E. g. Asian Countries 11 Technology based ethnicity. †¢ Robotic technology based innovative small to big products from South Korea & Japan References Crysdale and Bettie, 1973, Retrieved from, http:// www. manifolddatamining. com /html /products/ ethnicmarketing. htm on 15/02/2012 Anuradha Shukla, Ethnic wear market booms in India retrieved from http://wonderwoman. intoday. in/ story/ethnic-wear-market-booms-in-india/1/ 88440. html http://indiatoday. intoday. in/story/ethnic-wear-marketto-grow/1/124981. html retrieved on 06/02/2012 koregaonparkplaza, pune (2011) retrieved from http:// w w w. k o r e g a o n p a r k p l a z a . c o m / s t o r s details. asp? id=77&catid=1&st=1 retrieved on 06/ 02/2012 Runul Vashistha, (2009) retrieved from http:// www. indiar et a iling. com/ R et ailC oncep t _ details. aspx? Id=58 retrieved on 02/02/2012 Pooja nair, (2009). retrieved from http://ahmedabad. metromela. com/Lamps+and+ethnic+ wear+at+. Ethnicity/article/3183 retrieved on 15/02/2012 Shailesh Shah, (2012). Ethnicity: Towards organising ethnic retail, retrieved from http: // www. indiaretailing. com/organising-ethnicretail. asp retrieved on 02/02/2012 http://www. pantaloonretail. in/pdf/ethnicity_karigari. pdf Reference Book Jr. Churchill Gilbert A. , Lacobucci Dawn, Israel D. , (2009),†Marketing Research- A South Asian Perspective†, India Edition, Delhi: Cencage Learning. Additional material Leaflet circulated at ethnicity store 12 Glossary Attar: A fragrant of essential oil typically made from rose petals Ayurvedic: It is a Hindu system of traditional medicine native to India and a form of alternative medicine. Ayurveda can be defined as a system, which uses the inherent principles of nature, to help maintain health in a person by keeping the individual’s body, mind and spirit in perfect equilibrium with nature Bandhani: A process of patterning cloth by tie-dyeing in which the design is reserved on the undyed cloth by tying small spots very tightly with thread to protect them from the dye especially popular in Rajasthan and India Chappal: An item of Indian footwear, similar to a flipflop with a toe strap Chota (India market): Younger, junior child related products. Pacific Business Review International Kundan Jewellery: Kundan is a traditional Indian gemstone jewelry, a method of gem setting in a jewellery piece, consisting of inserting gold foil between the stones and its mount, usually used to create elaborate necklaces believed to have originate in royal courts of Rajasthan and Gujarat. It is the oldest form of jewellery made and worn in India Kurta: A knee-length, collarless shirt worn over pajamas by men in India Mojaris: A style of South Asian handcrafted footwear mostly using vegetable-tanned leatherproduced in India Organized retail: Organized retail has been defined as a network of similarly branded stores with an element of self service Raja (Market): A prince, chief, or ruler related products in India Rani (Market): Indian princess related products Ethnicity: Ethnicity implies common customs, values, and attitudes within a group of people who are bound by a common cultural identification Saree: a dress worn primarily by Hindu women; consists of several yards of light material that is draped around the body Ethnic groups: A group of people who share a common descent, a sense of collective identity and usually a shared cultural heritage and tradition Sona-chandi (market)-Gold & silver related products/jewellery Ethnic Marketing: Ethnic marketing is an important aspect of lifestyle marketing, a strategy that tailors a company’s products and services towards the customer’s lifestyles Ghar -aangan (market):Home decoration related products Handicraft: Items made by hand, often with the use of simple tools, and are generally artistic and/or traditional in nature . They are the objects of utility and objects of decoration. Incense stick: It is composed of aromatic biotic materials, which release fragrant smoke when burned Thoda aur (market): somewhat more than the existing here in the context of more than the regular offerings.

Fast Food and Childhood Obesity Essay - 1335 Words

Advertisement and Childhood Obesity ENGL/101-B25 Would you feed your children lard? The answer for most all of us is â€Å"No Way†. Most parents can safely say that they want healthy choices for their children and would never want to give them something that is bad for them. However, with many of the foods on fast food menus this is not far from the truth. We have all heard the statement that childhood obesity is on the rise, and has been for quite some time now. We have seen the heartbreaking stories of overweight children being bullied, made fun of, and even being subject to more diseases. According to the center for disease control the childhood obesity rate rose from 7% in 1980 to an unbelievable 20% in 2008 (CDC, 2011). Parents†¦show more content†¦The children they are mainly targeting are mostly those in the age 2 to age 6 range. An argument for fast food companies may be that in recent years they have started offering healthier options. Some menus now offer milk as a beverage and apples as a food. While these are healthier choices, there is still very few of these options as opposed to the unhealthy ones. Not to mention in advertisements the apples are always shown with a sugar filled dipping sauce. The fact that these companies still have mostly unhealthy choices, they should not target children in their advertisement. It is obvious that many factors play into the epidemic of childhood obesity. Factors that play into childhood obesity are things such as family income levels and restaurants that are in close proximity. Let me pose this question, what food places are the cheapest and have locations on almost every street corner? Yes, that is correct, fast food. When they already have those factors in their favor, these advertisements just seal the deal for them. Children between the ages of 8 and 18 spend a whopping 44.5 hours in front of media sources that are possibly displaying these ads. Research has shown that children less than age 8 cannot tell that the advertisements are merely trying to be persuasive. Children under age 6 cannot even tell the difference between an advertisement and a program. YetShow MoreRelatedFast Food And Childhood Obesity1166 Words   |  5 Pages â€Å"Childhood obesity is a serious epidemic, affecting children across the world. In our country alone, 17% of all children and adolescents are now obese, triple the rate from just a generation ago† (Centers for Disease Control and Prevention [CDC], 2011). This drastic increase leads researchers and ordinary citizens alike to speculate about possible causes. Fast food consumption is one potential cause that has received widespread attention. Many researchers have looked at the relationshipRead MoreChildhood Obesity Is The Consumption Of Fast Food970 Words   |  4 Pages Childhood obesity in the United States has been increasing for the last thirty years. Obesity is defined as an excessive amount of fat located in the body and it varies with the individual s height and age. For example, what is considered obese weight for someone may be different to another person. In addition, some of the causes of obesity are excessive junk food, lack of motivation to exercise and lack of knowledge about nutrition and fitness. Often times, children do not consider the nutritionalRead MoreFast Food Advertising and Childhood Obesity1870 Words   |  8 PagesFast Food Advertising And Childhood Obesity A rise in obesity has been observed in the United States in the last two decades. Obesity is one problem that gives birth to numerous fatal diseases, including but not limited to cardiovascular disease, diabetes, and depression. The Centers for Disease Control and Prevention (CDC) conducted a survey and found that, â€Å"More than one-third of U.S. adults (35.7%) and approximately 17% (or 12.5 million) of children and adolescents aged 2-19 years are obese†Read MoreFast Food and the Risk of Childhood Obesity Essay1774 Words   |  8 PagesThe fast food industry promotes childhood obesity by manipulating the young mind, putting them at risk for health complications such as hypertension and diabetes. The super-sizing of America is been a frequently talked about subject lately. Especially since it is seem to have negative effects on the health of children and adults alike through massive consumption of fast food. Health providers and other authority figures are now concerned abou t children’s obesity rates shown during the past 3-4 decadesRead MoreLinking Childhood Obesity to Fast Food Essay1699 Words   |  7 Pagesin the world. Our nation has slowly gravitated towards fast food, allowing for a new industry to explode and expand over the past few decades. This monumental fast food industry has become a symbol of America and our diets. Fast food is convenient, quick, and cheap, requiring hardly any effort. It is the perfect formula for our fast-paced nation and suffering economy. The problem is shown through our sky-high rate of obesity. Though fast food has some short-term benefits like saving time and a fewRead More Childhood Obesity and Fast Food Essay examples1643 Words   |  7 PagesIn recent years there has been a growing epidemic of obesity, especially in America. According to the National Health and Nutrition Examination Survey posted on the Center for Disease Control website there are 12.5 million children from ages 2 through 19 that are o bese. Many people are starting to complain that the commercials and ads for these restaurants are the result of such an incline in obesity. Although there have been current ad campaigns aiming at children to live a healthy life style thereRead MoreIs Fast Food Really The Main Reason For Childhood Obesity?907 Words   |  4 PagesIs fast food really the main reason for the rise in childhood obesity? No, it is not their fault. In fact, I believe the main reason for childhood obesity is the parents. Most parents care about their kids but yet they allow them to eat unhealthy food, watch television for long periods of time, and reward them with food. Although, the cause of childhood obesity is debated. Two of the main causes is food choices and advertisements. Exercise is critical, it is an important part in keeping your bodyRead MoreChildhood Obesity: Fast Food Companies Are To Blame Essay897 Words   |  4 PagesSince the fast food industry is targeting America’s youth, provid ing healthier options on children’s menus will reduce the rate of childhood obesity and allow for a healthy future. According to â€Å"Burger Battles† from the Weekly Reader, obesity is defined as a person whose weight is 20 percent higher than recommended for their height (Burger Battles 1). When this condition begins to affect children lives, it is then known as childhood obesity. Within the United States of America, around 15 percentRead MoreMan Vs. Food : Fast Food Can Contribute To Childhood Obesity1267 Words   |  6 Pages Man vs. Food: Fast Food Can Contribute to Childhood Obesity The United States of America has always been a safe and well-constructed country. Over the past years, it has tried to progress in numerous ways. However, America is suffering daily from obesity issues that can be prevented. America is becoming uncontrollable when it comes down to the consumption of too much fast food. When fast food was introduced to Americans, it had many advantages. These advantages have suddenly converted into disadvantagesRead MoreFast Food Restaurants, Childhood Obesity, and Healthy Eating Habits3327 Words   |  13 Pages Fast Food Restaurants, Childhood Obesity, and Healthy Eating Habits Today, fast food restaurants are often blamed for childhood obesity. This is however a simplistic point of view, there are a number of factors that contribute to the current epidemic of childhood obesity. When all is said and done, the responsibly of teaching children healthy eating habits and encouraging regular exercise to mitigate this problem lies with parents. It is estimated that as many as one in five Americans is obese